Family of Companies Rebrands, Increasing Focus on Specialized Services.
ROYERSFORD, PA – (November 21, 2017) – Lewis Environmental, a market leader in the environmental contracting industry since 1996, is well known for offering best-in-class emergency response, environmental remediation, industrial maintenance and waste management solutions to client partners who care about quality, safety and value. Less familiar are the company’s support services, but that is about to change with the announcement of compelling rebranding that will define divisions and promote specialized services.
Lewis Environmental is continually evolving their offerings and, last year, rolled out Lewis Property Services as a support division to fulfill property maintenance requests from Lewis Environmental clients who required the same level of quality and dependability. Most recently the administrative team directing Lewis Environmental and Lewis Property Services identified another capability that aligned with market needs and started Lewis Development.
“Because we are partnered with service companies that bring logistical sensibilities and turn-key solutions to every stage of a project, Lewis Development can offer comprehensive solutions,” says Rick Lewis. “And because of our strengths in environmental services we can focus on brownfield redevelopment that has the power to transform communities.”
Allow us the opportunity to market as one voice,” adds Lewis, who is president and CEO of The Lewis Group.
Along with the naming of the umbrella organization and the repositioning of divisional brands came a rebranding effort that aligns the company identities, but also allows them to operate independently.
“Although there are obvious synergies, each company has a distinct personality and each has divergent markets,” offers Lewis. “We wanted to create a familial system that supported the big effort but also gives each company power on its own.”
The Lewis Group’s revised branding system features a repurposing of the corporate colors that have defined the Lewis brand for more than twenty years. The strategic approach positions a bold parent brand for The Lewis Group above the divisional brands, each of which incorporates a shade of the original accent color to emphasize distinction. The deep green conveys strength in each logo while the yellow from the company’s long-standing logo is repurposed as a premium gold for the pinnacle Environmental division, a natural turf color represents Property Services, and a fresh mint represents the Development offering. Specified typography is current and strong, signifying capability, while an angular modification connotes a dynamic, creative company.
“The redesigned Lewis Group logos showcase a fresh look for the company and communicate a modern, organized and capable group of companies,” says Lewis. “We knew we needed branding that matched our offering and now we have it. The next step is putting it to work for us.”
Together the system of brands is logically organized and will serve The Lewis Group of companies as they refresh messaging and enter new markets. The rebrand included definition of company missions, divisional tag lines and a comprehensive style guide.
The new brand system was first unveiled to Lewis Group employees as the company develops a new web site and other objective-focused marketing defined in an ambitious strategic plan. “We’re focused on presenting useful information about all of our capabilities,” adds Lewis. “We are now in a position to present organized messages pertinent to divisional audiences with an image as professional and competitive as our work product.” Together, The Lewis Group’s rebrand and invigorated marketing effort will yield improved reach and perception for each of the company’s four brands:
The Lewis Group – Collective of affiliate service companies all committed to offering superior solutions to commercial properties, including sophisticated environmental solutions, property management services and development opportunities.
Lewis Environmental – Best-in-class commercial services expert, offering exceptional emergency response, environmental remediation, industrial maintenance and waste management solutions to client partners who care about quality, safety and value.
Lewis Property Services – Developed as a support division to the environmental services offering, as a solution to offer a complete portfolio of property management and landscape services to client partners who demand excellence as demonstrated by Lewis Environmental.
Lewis Development – Adept and creative brownfield redevelopment company experienced in all phases of commercial property management and partnered with service companies that bring logistical sensibilities and excellent solutions to every start-to-finish, community transforming project.
The Lewis Group has been setting quality standards in every operational capacity and providing single-source solutions for every environment in which their customers operate for more than twenty years.
ABOUT THE LEWIS GROUP
Headquartered in Royersford, Pennsylvania, The Lewis Group is a multidisciplinary business-to-business company offering superior, one-stop solutions to commercial property owners, managers and contractors including sophisticated environmental solutions and property management services from specialized companies including Lewis Environmental and Lewis Property Services. More information on The Lewis Group’s capabilities can be found at www.DiscoverLEWIS.com.
